TRANS SUPPORT iN A TIME OF HATE
In 2017, headlines about discrimination against transgender people in barber shops and salons began surfacing across the world. No one was doing anything about it. Then, a small New York City barber shop named Barba Men's Grooming Boutique took a stand. Inspired by the pink, white and blue colors of the trans flag, they launched Strands For Trans and turned the iconic barber pole into a new symbol of hope.
BRINGING AN ISSUE OUT OF THE CLOSET
Social media turned pink, white & blue with a month-long program featuring uplifting content and heartbreaking testimonials that rallied support for the issue.
THE WORLD'S FIRST REGISTRY OF TRANS-FRIENDLY BUSINESSES
At the center of it all, the Strands For Trans website put acceptance on the map by integrating Squarespace, Google Maps and Google Sheets to create a registry of safe spaces. In less than a minute, barber shops and hair salons are able to designate their store location as a discrimination-free shop. Transgender men and women can now easily find a local safe-zone, and relief from the fear of rejection and humiliation.
STRANDS OF SUPPORT
What started as an initiative to help the trans community feel welcome and accepted, sparked a trend of inclusivity that spread further and faster than we could have ever imagined. Including a pro bono celebrity endorsement by Marc Jacobs.
A New Symbol of Hope
Thanks to the Strands For Trans registry, Pink, White & Blue stickers proudly hang at barber shops and salons across North America, as a welcome sign to the trans community.