TRANS SUPPORT iN A TIME OF HATE

In 2017, headlines about discrimination against transgender people in barber shops and salons began surfacing across the world. No one was doing anything about it. Then, a small New York City barber shop named Barba Men's Grooming Boutique took a stand. Inspired by the pink, white and blue colors of the trans flag, they launched Strands For Trans and turned the iconic barber pole into a new symbol of hope.

 
 
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BRINGING AN ISSUE OUT OF THE CLOSET

Social media turned pink, white & blue with a month-long program featuring uplifting content and heartbreaking testimonials that rallied support for the issue.

 
 
 
 

THE WORLD'S FIRST REGISTRY OF TRANS-FRIENDLY BUSINESSES 

 At the center of it all, the Strands For Trans website put acceptance on the map by integrating Squarespace, Google Maps and Google Sheets to create a registry of safe spaces. In less than a minute, barber shops and hair salons are able to designate their store location as a discrimination-free shop. Transgender men and women can now easily find a local safe-zone, and relief from the fear of rejection and humiliation.

 
 
 
 
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STRANDS OF SUPPORT

What started as an initiative to help the trans community feel welcome and accepted, sparked a trend of inclusivity that spread further and faster than we could have ever imagined. Including a pro bono celebrity endorsement by Marc Jacobs.

 
 
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A New Symbol of Hope

Thanks to the Strands For Trans registry, Pink, White & Blue stickers proudly hang at barber shops and salons across North America, as a welcome sign to the trans community. 

 
 
  Proper Barber Shop  Denver, CO

 Proper Barber Shop
 Denver, CO

 Big Joy Barber & Salon Vancouver, BC

Big Joy Barber & Salon
Vancouver, BC

 Hairrari Brooklyn, NY

Hairrari
Brooklyn, NY

 Neil Culpepper Champaign, IL

Neil Culpepper
Champaign, IL

 Sato Salon Organics Allentown, PA

Sato Salon Organics
Allentown, PA

 Berkeley Beauty and Barber Denver, CO

Berkeley Beauty and Barber
Denver, CO

  Spunk Salon  San Francisco, CA

 Spunk Salon
 San Francisco, CA

 Spruce Denver, CO

Spruce
Denver, CO

 Salon 241 Northampton, MA

Salon 241
Northampton, MA

 Brigade Barbershop Paterson, NJ

Brigade Barbershop
Paterson, NJ

 Union Hair Parlor Madison, WI

Union Hair Parlor
Madison, WI

 Modern Men Barbershop New Orleans, LA

Modern Men Barbershop
New Orleans, LA