When Haircuts Turn Hateful

In 2017, headlines about discrimination against transgender people in barbershops and salons began surfacing across the world. No one was doing anything about it. Then, a small New York City barbershop named Barba Men's Grooming Boutique decided to take a stand. With this launch video, they exposed the issue to ignite a movement.


Bringing aN Issue Out of the Closet

Trans men and women sat down for candid interviews and shared their stories about the fear, humiliation and rejection they face when getting a simple haircut.


Taking a Stand with Your Strands

Barba offered complimentary Pink, White & Blue stylings, a signature look inspired by the colors of the trans flag, for supporters to rock during Pride Month. It was the first time hair color was used as a media vehicle in a public service campaign. See how trans equality came into fashion in the video and posters below.


A Fashion Icon Joins The Cause

Named “One of 100 Most Influential People in the World” by Time magazine, fashion icon Marc Jacobs dropped in to Barba to lend his enthusiastic support to the movement pro bono. He shared #StrandsForTrans and the signature Pink, White & Blue look with 2.5 million of his fans on Instagram and Twitter.


The World's First Trans-Friendly Digital Registry

Strands For Trans put acceptance on the map with a website that makes it easy for barbershops and hair salons to designate their store location as a discrimination-free business. It's a simple tool, and an invaluable one, for anyone fearful of discrimination based on gender identity.


Social media turned pink, white & blue. 



Strands of Support

What started as an initiative to help the trans community feel welcome and accepted, sparked a trend of inclusivity that spread further and faster than we could have ever imagined.


A New Symbol of Hope

 Stands For Trans turned the ubiquitous barber pole into a sign of trans support. Today pink, white & blue striped stickers proudly hang at barber shops across North America as a welcome sign to the trans community.

 Proper Barber Shop  Denver, CO

 Proper Barber Shop
 Denver, CO

Hairrari Brooklyn, NY

Brooklyn, NY

Big Joy Barber & Salon Vancouver, BC

Big Joy Barber & Salon
Vancouver, BC

Neil Culpepper Champaign, IL

Neil Culpepper
Champaign, IL

Sato Salon Organics Allentown, PA

Sato Salon Organics
Allentown, PA

Berkeley Beauty and Barber Denver, CO

Berkeley Beauty and Barber
Denver, CO

 Spunk Salon  San Francisco, CA

 Spunk Salon
 San Francisco, CA

Spruce Denver, CO

Denver, CO

Salon 241 Northampton, MA

Salon 241
Northampton, MA

Brigade Barbershop Paterson, NJ

Brigade Barbershop
Paterson, NJ

Union Hair Parlor Madison, WI

Union Hair Parlor
Madison, WI

Modern Men Barbershop New Orleans, LA

Modern Men Barbershop
New Orleans, LA